For the past month, I have been rethinking my marketing strategy for this lecture series. We have been averaging between 100 and 200 people, which is a good turnout for a public lecture, but I am convinced that we can increase the numbers. Furthermore, I have been disappointed to learn from friends that they are unaware of the lecture series. So, beginning with Jenkins, I have decided to increase our budget on advertising.
I worked out a deal with the Chattanooga Times Free Press to place four quarter-page ads two weeks prior to his lecture. I am also arranging for some billboards around town to promote the lecture, and I am going to work with some Christian radio stations in the area to promote the lecture in addition to the local NPR station (WUTC). I am anxious to see if this increased exposure will result in more people attending our lecture series.
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